Wecraft Media

Case studies

Redefining the EV Charging Experience for Enel X JuicePass

The JuicePass redesign made charging as easy as using your phone — a game-changer for EV drivers.

Enel X JuicePass

5 months to complete UX and UI design

corporate.enelx.com

Solution

Design and deliver the entire user experience, user flows, and UI for the JuicePass app — combining public and residential charging into one intuitive solution.

Solution

Design and deliver the entire user experience, user flows, and UI for the JuicePass app — combining public and residential charging into one intuitive solution.

Solution

Design and deliver the entire user experience, user flows, and UI for the JuicePass app — combining public and residential charging into one intuitive solution.

Provided services

Mobile app development

Management System

UX/UI Design

Provided services

Mobile app development

Management System

UX/UI Design

Tech stack

Agile workflows

Design Thinking frameworks

Tech stack

Agile workflows

Design Thinking frameworks

About the client

Italy’s largest public and residential EV charging provider

The Challenge

Transform Enel X's existing mobile app into a seamless, modern platform for EV drivers across North America and Europe.

Unifying public and home charging experiences across multiple markets

Complex, slow registration and onboarding

Confusing information about station status and availability

Convoluted payment workflows

Inconsistent interfaces across different countries

Low user adoption and satisfaction

The Apprroach

User Research

Competitive Analysis

Workshops

Agile Collaborations

User Research

Extensive testing and interviews across global markets.

The Apprroach

User Research

Competitive Analysis

Workshops

Agile Collaborations

User Research

Extensive testing and interviews across global markets.

The Apprroach

User Research

Competitive Analysis

Workshops

Agile Collaborations

User Research

Extensive testing and interviews across global markets.

The Solution

Wireframes and User Flow Maps

High-Fidelity Prototypes

Comprehensive Multi-language Design System

Dynamic Real-Time Charging Station Maps

Simplified Registration & Payment Flows

Product Requirements Documents (PRDs) for development handoff

Before and Now

Before: Slow, confusing onboarding

Now: 80% faster onboarding

Before: Low app adoption

Now: Significant increase in downloads and sessions

Before: Inconsistent user experience

Now: Unified, multi-country UX

Before: Poor app reviews

Now: Higher ratings and positive user feedback

Before and Now

Before: Slow, confusing onboarding

Now: 80% faster onboarding

Before: Low app adoption

Now: Significant increase in downloads and sessions

Before: Inconsistent user experience

Now: Unified, multi-country UX

Before: Poor app reviews

Now: Higher ratings and positive user feedback

The Results

Successful app launch across North America and Europe

Strong increase in user adoption and satisfaction

Positive feedback from Enel X customers and internal teams

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