Case studies

Redefining the EV Charging Experience for Enel X JuicePass

Bringing the Supermarket to Your Home

Bringing the Supermarket to Your Home
The JuicePass redesign made charging as easy as using your phone a game-changer for EV drivers.
The JuicePass redesign made charging as easy as using your phone a game-changer for EV drivers.

Client

Client
Enel X JuicePass

Project duration

Project duration
5 months to complete UX and UI design

Solution

Design and deliver the entire user experience, user flows, and UI for the JuicePass app combining public and residential charging into one intuitive solution.

Solution

Design and deliver the entire user experience, user flows, and UI for the JuicePass app combining public and residential charging into one intuitive solution.

Solution

Design and deliver the entire user experience, user flows, and UI for the JuicePass
app combining public and residential charging into one intuitive solution.

Provided services

Mobile app development

Management System

UX/UI Design

Tech stack

Agile workflows

Design Thinking frameworks

About the client

Italy’s largest public and residential EV charging provider

The Challenge

Transform Enel X's existing mobile app into a seamless, modern platform for EV drivers across North America and Europe.

Unifying public and home charging experiences across multiple markets

Complex, slow registration and onboarding

Confusing information about station status and availability

Convoluted payment workflows

Inconsistent interfaces across different countries

Low user adoption and satisfaction

The Approach
User Research

Extensive testing and interviews across global markets

Workshops

Discovery and design thinking sessions with key stakeholders

Competitive Analysis

Bench marking against top apps in mobility and energy

Agile Collaboration

Sprint-based iterations with Enel X product, engineering, and marketing teams

The Solution
Wireframes and User Flow Maps
High-Fidelity Prototypes
Comprehensive Multi-language Design System
Dynamic Real-Time Charging Station Maps
Simplified Registration & Payment Flows
Product Requirements Documents (PRDs) for development handoff
Before and Now

Before: Slow, confusing onboarding

Now: 80% faster onboarding

Before: Low app adoption

Now: Significant increase in downloads and sessions

Before: Inconsistent user experience

Now: Unified, multi-country UX

Before: Poor app reviews

Now: Higher ratings and positive user feedback
The Results
Successful app launch across North America and Europe
Strong increase in user adoption and satisfaction
Positive feedback from Enel X customers and internal teams

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... if you like it so much, that you don’t want to miss the next one

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Send us a message

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