Case studies
Bringing the Supermarket to
Your Home
Bringing the Supermarket to Your Home
Bringing the Supermarket to Your Home
From Traditional Retail to a Seamless Online Grocery Experience
From Traditional Retail to a Seamless Online Grocery Experience
Outcome
Successful launch with a user-friendly platform, mobile applications, and a significant increase in online orders within the first six months.
Outcome
Successful launch with a user-friendly platform, mobile applications, and a significant increase in online orders within the first six months.
Outcome
Successful launch with a user-friendly platform, mobile applications, and a significant increase in online orders within the first six months.
Provided services
E-commerce Development
Research
Inventory Management System
UX/UI Design
Provided services
E-commerce Development
Research
Inventory Management System
UX/UI Design
Tech stack
Tech stack
About the client
Fresko.bg is an online grocery delivery service based in Bulgaria, aiming to provide customers with a convenient and efficient way to shop for groceries from the comfort of their homes. With a wide range of products and a commitment to quality, Fresko.bg positions itself as “The Store in Your Home.”
Fresko.bg is an online grocery delivery service based in Bulgaria, aiming to provide customers with a convenient and efficient way to shop for groceries from the comfort of their homes. With a wide range of products and a commitment to quality, Fresko.bg positions itself as “The Store in Your Home.”
The Challenge
Fresko recognized the growing demand for online shopping and sought to transition from a traditional brick-and-mortar supermarket to a comprehensive online platform.
The primary challenges included:
Developing an Intuitive E-commerce Platform: Creating a user-friendly website that replicates the in-store shopping experience.
Mobile Accessibility: Providing mobile applications to cater to the increasing number of mobile shoppers.
Efficient Delivery Scheduling: Implementing a system to manage delivery slots and ensure timely deliveries.
Scalability: Building a platform capable of handling high traffic volumes, especially during peak shopping times.
Read more
Fresko recognized the growing demand for online shopping and sought to transition from a traditional brick-and-mortar supermarket to a comprehensive online platform.
The primary challenges included:
Developing an Intuitive E-commerce Platform: Creating a user-friendly website that replicates the in-store shopping experience.
Mobile Accessibility: Providing mobile applications to cater to the increasing number of mobile shoppers.
Efficient Delivery Scheduling: Implementing a system to manage delivery slots and ensure timely deliveries.
Scalability: Building a platform capable of handling high traffic volumes, especially during peak shopping times.
Read more
Fresko recognized the growing demand for online shopping and sought to transition from a traditional brick-and-mortar supermarket to a comprehensive online platform.
The primary challenges included:
Developing an Intuitive E-commerce Platform: Creating a user-friendly website that replicates the in-store shopping experience.
Mobile Accessibility: Providing mobile applications to cater to the increasing number of mobile shoppers.
Efficient Delivery Scheduling: Implementing a system to manage delivery slots and ensure timely deliveries.
Scalability: Building a platform capable of handling high traffic volumes, especially during peak shopping times.
Read more
The Apprroach
Research and Discovery
Design
Development
Testing and Deployment
Phase 1
Research and Discovery
Workshops with stakeholders to map user types (supplier, buyer, service provider).
Competitive marketplace review and mapping of sourcing pain‑points.
Wireframes and user flows established via Figma to validate journeys for each user type.
The Apprroach
Research and Discovery
Design
Development
Testing and Deployment
Phase 1
Research and Discovery
Workshops with stakeholders to map user types (supplier, buyer, service provider).
Competitive marketplace review and mapping of sourcing pain‑points.
Wireframes and user flows established via Figma to validate journeys for each user type.
The Apprroach
Research and Discovery
Design
Development
Testing and Deployment
Phase 1
Research and Discovery
Workshops with stakeholders to map user types (supplier, buyer, service provider).
Competitive marketplace review and mapping of sourcing pain‑points.
Wireframes and user flows established via Figma to validate journeys for each user type.
Results and Impact
Increased Online Orders
Increased Online Orders
Significant growth in online sales within the first six months of launch, indicating successful user adoption.
Significant growth in online sales within the first six months of launch, indicating successful user adoption.
Expanded Delivery Areas
Expanded Delivery Areas
Fresko.bg extended its delivery services beyond Burgas to surrounding regions, reaching a wider customer base.
Fresko.bg extended its delivery services beyond Burgas to surrounding regions, reaching a wider customer base.
Positive Customer Feedback
Positive Customer Feedback
Users praised the platform’s ease of use, timely deliveries, and the convenience of mobile applications.
Users praised the platform’s ease of use, timely deliveries, and the convenience of mobile applications.
Operational Efficiency
Operational Efficiency
The delivery scheduling system optimized logistics, reducing delivery times and improving customer satisfaction.
The delivery scheduling system optimized logistics, reducing delivery times and improving customer satisfaction.
Results and Impact
Increased Online Orders
Significant growth in online sales within the first six months of launch, indicating successful user adoption.
Expanded Delivery Areas
Fresko.bg extended its delivery services beyond Burgas to surrounding regions, reaching a wider customer base.
Positive Customer Feedback
Users praised the platform’s ease of use, timely deliveries, and the convenience of mobile applications.
Operational Efficiency
The delivery scheduling system optimized logistics, reducing delivery times and improving customer satisfaction.
Key Takeaways
Understanding User Needs: In-depth research into customer behaviors and preferences is crucial for developing a platform that meets user expectations.
Scalable Solutions: Implementing serverless architecture ensures the platform can grow alongside the business without compromising performance.
Mobile Accessibility: Providing mobile applications is essential in today’s market, catering to the increasing number of mobile shoppers.
Efficient Logistics: A well-designed delivery scheduling system enhances operational efficiency and customer satisfaction.
Understanding User Needs: In-depth research into customer behaviors and preferences is crucial for developing a platform that meets user expectations.
Scalable Solutions: Implementing serverless architecture ensures the platform can grow alongside the business without compromising performance.
Mobile Accessibility: Providing mobile applications is essential in today’s market, catering to the increasing number of mobile shoppers.
Efficient Logistics: A well-designed delivery scheduling system enhances operational efficiency and customer satisfaction.
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