Fresko.bg – Online Grocery Delivery Service
10 months to Launch, Ongoing Development & Expansion
Provided services
E-commerce Development
Research
Inventory Management System
UX/UI Design
Tech stack
About the client
Fresko.bg is an online grocery delivery service based in Bulgaria, aiming to provide customers with a convenient and efficient way to shop for groceries from the comfort of their homes. With a wide range of products and a commitment to quality, Fresko.bg positions itself as “The Store in Your Home.”
The Challenge
Fresko recognized the growing demand for online shopping and sought to transition from a traditional brick-and-mortar supermarket to a comprehensive online platform.
The primary challenges included:
Developing an Intuitive E-commerce Platform: Creating a user-friendly website that replicates the in-store shopping experience.
Mobile Accessibility: Providing mobile applications to cater to the increasing number of mobile shoppers.
Efficient Delivery Scheduling: Implementing a system to manage delivery slots and ensure timely deliveries.
Scalability: Building a platform capable of handling high traffic volumes, especially during peak shopping times.
The Apprroach
Phase 1
Research and Discovery
Wecraft Media collaborated with Fresko to understand customer behaviors, preferences, and the competitive landscape of online grocery shopping in Bulgaria. This phase involved:
Market Analysis: Studying existing online grocery platforms to identify best practices and areas for improvement.
Customer Surveys: Gathering insights into user expectations and pain points related to online grocery shopping.
Feature Definition: Prioritizing functionalities such as product search, order tracking, and secure payments.
Phase 2
Design
Wireframing and Prototyping: Creating wireframes and interactive prototypes, ensuring alignment with user expectations.
Visual Design: Crafting a clean and appealing interface that reflects Fresko’s brand identity and appeals to a broad customer base.
Responsive Design: Ensuring the platform is fully functional across various devices, including desktops, tablets, and smartphones.
Phase 3
Development
Technology Stack:
Frontend: Developed with Angular for a dynamic and responsive user interface.
Backend: Built using PHP Laravel to manage complex e-commerce functionalities and ensure robust performance.
Serverless Architecture: Implemented AWS Lambda for scalable and cost-effective backend operations, allowing the platform to handle high traffic volumes seamlessly.
Interactivity: Enhanced with JavaScript to provide seamless user interactions.
Key Features Developed:
Product Catalog: A comprehensive and easily navigable catalog featuring a wide range of grocery items.
Shopping Cart and Checkout: Streamlined processes for adding items to the cart and completing purchases securely.
Delivery Scheduling: A system that allows customers to select convenient delivery slots, ensuring timely and efficient deliveries.
Order Tracking: Real-time updates on order status, providing transparency and building customer trust.
Mobile Applications: Developed iOS and Android applications to cater to the growing number of mobile shoppers.
Phase 4
Testing and Deployment
Quality Assurance: Conducted thorough testing to identify and resolve any issues, ensuring a smooth user experience across all devices.
Beta Launch: Released to a select group of users for feedback and iterative improvements.
Full Deployment: Launched the platform publicly, accompanied by marketing efforts to attract both new and existing customers.
The Solution
Development Highlights
Custom E-commerce Platform:
Tailored to meet the specific needs of Fresko’s customers, providing a seamless online shopping experience.
Scalability:
The serverless architecture ensures the platform can handle increasing user numbers without performance degradation.
Mobile Accessibility:
Dedicated mobile applications enhance user engagement and cater to the growing mobile user base.
Design Features
User-Friendly Interface:
Designed to replicate the in-store shopping experience, making it intuitive for users of all ages.
Brand Consistency:
Visual elements that reflect Fresko’s identity, building brand recognition and trust.
Responsive Design:
Ensuring accessibility across all devices, providing a consistent user experience.
Results and Impact
Increased Online Orders
Significant growth in online sales within the first six months of launch, indicating successful user adoption.
Expanded Delivery Areas
Fresko.bg extended its delivery services beyond Burgas to surrounding regions, reaching a wider customer base.
Positive Customer Feedback
Users praised the platform’s ease of use, timely deliveries, and the convenience of mobile applications.
Operational Efficiency
The delivery scheduling system optimized logistics, reducing delivery times and improving customer satisfaction.
Key Takeaways
Understanding User Needs: In-depth research into customer behaviors and preferences is crucial for developing a platform that meets user expectations.
Scalable Solutions: Implementing serverless architecture ensures the platform can grow alongside the business without compromising performance.
Mobile Accessibility: Providing mobile applications is essential in today’s market, catering to the increasing number of mobile shoppers.
Efficient Logistics: A well-designed delivery scheduling system enhances operational efficiency and customer satisfaction.
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