About the client
The Challenge
Fresko recognized the growing demand for online shopping and sought to transition from a traditional brick-and-mortar supermarket to a comprehensive online platform.
The primary challenges included:
Developing an Intuitive E-commerce Platform: Creating a user-friendly website that replicates the in-store shopping experience.
Mobile Accessibility: Providing mobile applications to cater to the increasing number of mobile shoppers.
Efficient Delivery Scheduling: Implementing a system to manage delivery slots and ensure timely deliveries.
Scalability: Building a platform capable of handling high traffic volumes, especially during peak shopping times.
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The Apprroach
Research and Discovery
Design
Development
Testing and Deployment
Phase 1
Research and Discovery
Workshops with stakeholders to map user types (supplier, buyer, service provider).
Competitive marketplace review and mapping of sourcing pain‑points.
Wireframes and user flows established via Figma to validate journeys for each user type.
Key Takeaways
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