Provided services
Custom E-commerce Development
Seller Management System
UX/UI Design
Tech stack
About the client
Origin Exchange is a premium supplier of green coffee beans, connecting global producers with independent roasters in the North America region. With a growing seller base, Origin Exchange sought to upgrade its infrastructure to better serve clients and enhance operational efficiency.
The Challenge
Origin Exchange’s WordPress-based e-commerce platform was limiting scalability and performance. Sellers lacked tools to manage their inventories and sales efficiently, and the platform struggled under high traffic.
Origin Exchange needed a solution to:
Equip sellers with inventory and sales management tools.
Provide sellers with the ability to generate product links for their own websites.
Improve platform scalability and ensure faster load times.
The Apprroach
Phase 1
Research and Discovery
Before jumping into development, Wecraft Media conducted an extensive research and planning phase to fully understand Origin Exchange’s business needs and the technical requirements for the project.
Workshops & Stakeholder Interviews: Engaged with Origin Exchange leadership and sellers to gather insights on pain points and feature requests.
Competitor Analysis: Analyzed similar platforms to identify best practices and gaps in functionality.
Wireframes & User Flows: Created wireframes using Figma to visualize user journeys and ensure an intuitive platform design.
Phase 2
Design
Leveraging insights from the research phase, the design team crafted a sleek, user-friendly interface:
Low to High-Fidelity Designs: Starting with wireframes, evolving to pixel-perfect designs using Figma and Photoshop.
Responsive Design: Mobile-first approach to ensure accessibility across devices.
User-Centered UI: Focused on simplifying seller dashboards and buyer journeys for seamless interactions.
Phase 3
Development
Technology Stack:
Frontend: Angular – selected for its speed and scalability.
Backend: PHP Laravel – ensuring smooth, scalable backend operations.
Client-Side Interactivity: JavaScript for dynamic interactions and fluid UX.
Serverless Architecture: AWS Lambda and S3 for cost-effective scalability, handling traffic spikes dynamically.
Key Components:
Custom E-commerce Platform: Tailored product listing and checkout process.
Seller Management System: Enabling sellers to track inventory, sales, and manage offers.
Offer Sheet Generator: Allowing sellers to share product links, boosting independent sales channels.
Phase 4
Testing and Deployment
Technology Stack:
User Testing: Conducted iterative usability testing with Origin Exchange’s internal team and key sellers.
Performance Testing: Ensured platform stability under high traffic using AWS Lambda for auto-scaling.
Deployment: Leveraged AWS S3 for hosting and CDN distribution for faster global access.
The Solution
Development
E-commerce Platform:
High-speed, secure, and scalable platform optimized for seamless transactions.
Seller Dashboard:
Comprehensive dashboard providing inventory tracking, sales reporting, and custom offer sheet generation.
Offer Sheet Generator:
Enables sellers to generate and copy product links, embedding them on their own websites without needing technical expertise.
Integration
Payments & Logistics:
Custom integration with Stripe and other third-party services.
AWS Lambda & S3:
Serverless architecture ensures scalability, with backend tasks triggered dynamically based on user activity, reducing costs during low-traffic periods.
Security:
Built with industry-standard protocols, ensuring data protection for both buyers and sellers.
Project timeline
Research
Design
Development
Testing
Key Takeaways
Serverless solutions (AWS Lambda) provide cost-effective scalability for growing e-commerce platforms.
A modern tech stack (Angular, PHP Laravel, JavaScript) ensures flexibility and robust performance.
Seller management tools enhance user engagement, leading to higher retention and sales growth.
Figma and Photoshop ensure design excellence and intuitive user experience.
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