Case studies
Building a Global Food‑Industry Network Platform
Building a Global Food‑Industry Network Platform
Building a Global Food‑Industry Network Platform
A digital marketplace to connect suppliers, buyers and service‑providers in the food & beverage supply‑chain
A digital marketplace to connect suppliers, buyers and service‑providers in the food & beverage supply‑chain
SUBU connect
SUBU connect
7 months full build from scratch
7 months full build from scratch
Outcome
A scalable, global B2B food networking platform that simplifies sourcing and supply‑chain interactions.
Outcome
A scalable, global B2B food networking platform that simplifies sourcing and supply‑chain interactions.
Outcome
A scalable, global B2B food networking platform that simplifies sourcing and supply‑chain interactions.
Provided services
Full-stack SaaS development
Scalable architecture
UX/UI Design
Provided services
Full-stack SaaS development
Scalable architecture
UX/UI Design
Tech stack
Tech stack
About the client
SUBU Connect is a digital hub enabling food & beverage suppliers, buyers and service providers to instantly connect across global markets. The platform targets sourcing efficiency, sustainability, and network growth for companies in the food‑supply chain.
SUBU Connect is a digital hub enabling food & beverage suppliers, buyers and service providers to instantly connect across global markets. The platform targets sourcing efficiency, sustainability, and network growth for companies in the food‑supply chain.
The Challenge
Key problems SUBU Connect needed to solve:
Complex supply‑chain sourcing: Over 100 steps exist to connect suppliers and buyers.
Fragmented networks and poor visibility: Suppliers and buyers lacking real‑time global connections.
Need for intuitive, scalable digital platform: To support multiple user‑types (supplier, buyer, service provider) globally.
The Apprroach
Research and Discovery
Design
Development
Testing and Deployment
Phase 1
Research and Discovery
Workshops with stakeholders to map user types (supplier, buyer, service provider).
Competitive marketplace review and mapping of sourcing pain‑points.
Wireframes and user flows established via Figma to validate journeys for each user type.
The Apprroach
Research and Discovery
Design
Development
Testing and Deployment
Phase 1
Research and Discovery
Workshops with stakeholders to map user types (supplier, buyer, service provider).
Competitive marketplace review and mapping of sourcing pain‑points.
Wireframes and user flows established via Figma to validate journeys for each user type.
The Apprroach
Research and Discovery
Design
Development
Testing and Deployment
Phase 1
Research and Discovery
Workshops with stakeholders to map user types (supplier, buyer, service provider).
Competitive marketplace review and mapping of sourcing pain‑points.
Wireframes and user flows established via Figma to validate journeys for each user type.
Results and Impact
Smooth
Launch
Smooth
Launch
The platform positioned SUBU Connect as an emerging global B2B network in food & beverage sourcing.
The platform positioned SUBU Connect as an emerging global B2B network in food & beverage sourcing.
User & Provider Satisfaction
User & Provider Satisfaction
Early user‑uptake from suppliers and buyers citing improved connection speed and visibility.
Early user‑uptake from suppliers and buyers citing improved connection speed and visibility.
Scalable Foundation
Scalable Foundation
Design and development foundation set up for scalability, enabling future growth across regions and user‑types.
Design and development foundation set up for scalability, enabling future growth across regions and user‑types.
Results and Impact
Smooth Launch
The platform positioned SUBU Connect as an emerging global B2B network in food & beverage sourcing.
User & Provider Satisfaction
Early user‑uptake from suppliers and buyers citing improved connection speed and visibility.
Scalable Foundation
Design and development foundation set up for scalability, enabling future growth across regions and user‑types.
Key Takeaways
Faster time‑to‑market opens competitive advantage.
By launching a unified marketplace sooner, SUBU Connect positioned itself ahead of slower legacy procurement systems and secured early network growth.
Access to global networks drives growth.
The platform’s ability to instantly connect buyers, suppliers and service providers worldwide increases market reach and creates opportunities for new revenue streams.
Simplified sourcing reduces costs and complexity.
By streamlining sourcing processes and reducing the steps and overheads required for buyers and suppliers to engage, the platform enhances operational efficiency and lowers customer acquisition cost.
Trust and compliance build market credibility.
Providing verified partner profiles, document management and up‑to‑date information helps mitigate risks, strengthening the platform’s value proposition in regulated food‑supply industries.
Faster time‑to‑market opens competitive advantage.
By launching a unified marketplace sooner, SUBU Connect positioned itself ahead of slower legacy procurement systems and secured early network growth.
Access to global networks drives growth.
The platform’s ability to instantly connect buyers, suppliers and service providers worldwide increases market reach and creates opportunities for new revenue streams.
Simplified sourcing reduces costs and complexity.
By streamlining sourcing processes and reducing the steps and overheads required for buyers and suppliers to engage, the platform enhances operational efficiency and lowers customer acquisition cost.
Trust and compliance build market credibility.
Providing verified partner profiles, document management and up‑to‑date information helps mitigate risks, strengthening the platform’s value proposition in regulated food‑supply industries.
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... if you like it so much, that you don’t want to miss the next one
Let’s discuss your new project!
Send us a message
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Built with love by © Wecraft Media
Subscribe to our newsletter
... if you like it so much, that you don’t want to miss the next one
Let’s discuss your new project!
Send us a message
En
Built with love by © Wecraft Media