Xiro.bg – Startup Focused on Career Development for Generation Z
9 months to Launch, Ongoing Development & Expansion
Provided services
Custom Web Development
UX/UI Design
Career Resource Integration
Tech stack
About the client
Xiro.bg is Bulgaria’s first career community tailored specifically for Generation Z (individuals born between 1997 and 2010). The platform offers up-to-date listings for entry-level jobs, internships, scholarships, and various career resources, aiming to inspire and support young individuals in their professional, personal, and financial development.
The Challenge
Founders Alexander Trendafilov and Hristo Topalov identified a significant gap in the Bulgarian market: the absence of a dedicated space providing information on professional development opportunities for youth.
Their goal was to create a platform that:
Aggregates Opportunities: Offers a centralized hub for internships, first jobs, scholarships, and programs.
Provides Career Guidance: Delivers resources and advice tailored to Generation Z.
Fosters Community Engagement: Builds a supportive environment for young professionals.
Ensures User-Friendly Experience: Features an intuitive interface that resonates with the target demographic.
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The Apprroach
Phase 1
Research and Discovery
Wecraft Media collaborated closely with Xiro.bg’s founders to understand the specific needs of Generation Z job seekers and employers. This phase involved:
Market Analysis: Assessing existing platforms and identifying gaps in services for young professionals.
User Persona Development: Defining the characteristics and preferences of target users.
Feature Prioritization: Determining essential functionalities to meet user needs.
Phase 2
Design
Wireframing and Prototyping: Utilizing Figma to create wireframes and interactive prototypes, ensuring alignment with user expectations.
Visual Design: Crafting a vibrant and engaging interface that appeals to Generation Z, incorporating elements like the superhero theme to symbolize growth from zero to hero.
Responsive Design: Ensuring the platform is accessible across various devices, including desktops, tablets, and smartphones.
Phase 3
Development
Technology Stack:
Frontend: Developed with Angular for a dynamic and responsive user experience.
Backend: Built using PHP Laravel to manage complex functionalities and ensure robust performance.
Serverless Architecture: Implemented AWS Lambda for scalable and cost-effective backend operations.
Interactivity: Enhanced with JavaScript to provide seamless user interactions.
Key Components:
Opportunity Listings: A comprehensive database of internships, jobs, scholarships, and programs.
Career Resources: Sections offering advice, articles, and tools like a salary calculator to assist users in their career journey.
User Profiles and CV Builder: Allowing users to create and download professional resumes directly from the platform.
Employer Dashboards: Enabling companies to post opportunities and manage applications efficiently.
Phase 4
Testing and Deployment
Technology Stack:
Quality Assurance: Conducted thorough testing to identify and resolve any issues, ensuring a smooth user experience.
Beta Launch: Released to a select group of users for feedback and iterative improvements.
Full Deployment: Launched the platform publicly, accompanied by marketing efforts to attract both users and partners.
The Solution
Development Highlights
Custom Platform:
A tailored solution addressing the unique needs of Generation Z job seekers and employers.
Scalability:
Serverless architecture ensures the platform can handle increasing user numbers without performance degradation.
User Engagement:
Interactive features and resources designed to keep users engaged and returning to the platform.
Design Features
Youthful Aesthetic:
Bright colors and dynamic visuals resonate with the target demographic.
Intuitive Navigation:
Simplified user flows facilitate easy access to information and tools.
Brand Identity:
Incorporation of superhero motifs to inspire and motivate users in their career pursuits.
Results and Impact
User Adoption
Within a year of launch, Xiro.bg attracted over 1,700 candidates and partnered with 65 companies.
Industry Recognition
Awarded “Website of the Year” in the Startup/Small Business category in 2023.
Community Building
Еstablished a growing community of young professionals seeking career development resources.
Client Satisfaction
Xiro.bg’s founders expressed high satisfaction with the platform’s development and its alignment with their vision.
"Working with Wecraft has been a pivotal experience in transforming our ambitious idea into a tangible, successful product"
WeCraft Media stood out as the only team who not only embraced our vision but also committed wholeheartedly to bringing it to life.
Hristo Topalov
CEO, Xiro.bg
Key Takeaways
User-Centered Design Drives Engagement: Focusing on Generation Z’s preferences and behavior ensured high adoption rates.
Serverless Architecture Ensures Scalability: AWS Lambda provided a cost-effective solution capable of scaling with user growth.
Tailored Career Tools Add Value: Features like CV builders and career resources kept users engaged and helped differentiate Xiro.bg.
Close Client Collaboration is Key: Frequent feedback and collaboration with Xiro’s founders helped align the platform with their vision.
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