Case studies
A Platform for Generation Z’s Career Opportunities
A Platform for Generation Z’s Career Opportunities
A Platform for Generation Z’s Career Opportunities
From Concept to Bulgaria’s Premier Entry-Level Job and Internship Portal
From Concept to Bulgaria’s Premier Entry-Level Job and Internship Portal

Outcome
Successful launch with over 1,700 candidates, 65 partners, and recognition as “Website of the Year” in the Startup/Small Business category

Outcome
Successful launch with over 1,700 candidates, 65 partners, and recognition as “Website of the Year” in the Startup/Small Business category

Outcome
Successful launch with over 1,700 candidates, 65 partners, and recognition as “Website of the Year” in the Startup/Small Business category
Provided services
Custom Web Development
UX/UI Design
Career Resource Integration
Provided services
Custom Web Development
UX/UI Design
Career Resource Integration
Tech stack







Tech stack







About the client
Xiro.bg is Bulgaria’s first career community tailored specifically for Generation Z (individuals born between 1997 and 2010). The platform offers up-to-date listings for entry-level jobs, internships, scholarships, and various career resources, aiming to inspire and support young individuals in their professional, personal, and financial development.
Xiro.bg is Bulgaria’s first career community tailored specifically for Generation Z (individuals born between 1997 and 2010). The platform offers up-to-date listings for entry-level jobs, internships, scholarships, and various career resources, aiming to inspire and support young individuals in their professional, personal, and financial development.
The Challenge
Founders Alexander Trendafilov and Hristo Topalov identified a significant gap in the Bulgarian market: the absence of a dedicated space providing information on professional development opportunities for youth.
Their goal was to create a platform that:
Aggregates Opportunities: Offers a centralized hub for internships, first jobs, scholarships, and programs.
Provides Career Guidance: Delivers resources and advice tailored to Generation Z.
Fosters Community Engagement: Builds a supportive environment for young professionals.
Ensures User-Friendly Experience: Features an intuitive interface that resonates with the target demographic.
Read more
Founders Alexander Trendafilov and Hristo Topalov identified a significant gap in the Bulgarian market: the absence of a dedicated space providing information on professional development opportunities for youth.
Their goal was to create a platform that:
Aggregates Opportunities: Offers a centralized hub for internships, first jobs, scholarships, and programs.
Provides Career Guidance: Delivers resources and advice tailored to Generation Z.
Fosters Community Engagement: Builds a supportive environment for young professionals.
Ensures User-Friendly Experience: Features an intuitive interface that resonates with the target demographic.
Read more
Founders Alexander Trendafilov and Hristo Topalov identified a significant gap in the Bulgarian market: the absence of a dedicated space providing information on professional development opportunities for youth.
Their goal was to create a platform that:
Aggregates Opportunities: Offers a centralized hub for internships, first jobs, scholarships, and programs.
Provides Career Guidance: Delivers resources and advice tailored to Generation Z.
Fosters Community Engagement: Builds a supportive environment for young professionals.
Ensures User-Friendly Experience: Features an intuitive interface that resonates with the target demographic.
Read more



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The Apprroach
Research and Discovery
Design
Development
Testing and Deployment
The Solution
Development Highlights
Design Features
Phase 1
Research and Discovery
Wecraft Media collaborated closely with Xiro.bg’s founders to understand the specific needs of Generation Z job seekers and employers. This phase involved:
Market Analysis: Assessing existing platforms and identifying gaps in services for young professionals.
User Persona Development: Defining the characteristics and preferences of target users.
Feature Prioritization: Determining essential functionalities to meet user needs.
The Apprroach
Research and Discovery
Design
Development
Testing and Deployment
The Solution
Development Highlights
Design Features
Phase 1
Research and Discovery
Wecraft Media collaborated closely with Xiro.bg’s founders to understand the specific needs of Generation Z job seekers and employers. This phase involved:
Market Analysis: Assessing existing platforms and identifying gaps in services for young professionals.
User Persona Development: Defining the characteristics and preferences of target users.
Feature Prioritization: Determining essential functionalities to meet user needs.
The Apprroach
Research and Discovery
Design
Development
Testing and Deployment
Phase 1
Research and Discovery
Wecraft Media collaborated closely with Xiro.bg’s founders to understand the specific needs of Generation Z job seekers and employers. This phase involved:
Market Analysis: Assessing existing platforms and identifying gaps in services for young professionals.
User Persona Development: Defining the characteristics and preferences of target users.
Feature Prioritization: Determining essential functionalities to meet user needs.
The Solution
Development Highlights
Design Features
Results and Impact
User Adoption
User Adoption
Within a year of launch, Xiro.bg attracted over 1,700 candidates and partnered with 65 companies.
Within a year of launch, Xiro.bg attracted over 1,700 candidates and partnered with 65 companies.
Industry Recognition
Industry Recognition
Awarded “Website of the Year” in the Startup/Small Business category in 2023.
Awarded “Website of the Year” in the Startup/Small Business category in 2023.
Community Building
Community Building
Еstablished a growing community of young professionals seeking career development resources.
Еstablished a growing community of young professionals seeking career development resources.
Client Satisfaction
Client Satisfaction
Xiro.bg’s founders expressed high satisfaction with the platform’s development and its alignment with their vision.
Xiro.bg’s founders expressed high satisfaction with the platform’s development and its alignment with their vision.
Results and Impact
User Adoption
Within a year of launch, Xiro.bg attracted over 1,700 candidates and partnered with 65 companies.
Industry Recognition
Awarded “Website of the Year” in the Startup/Small Business category in 2023.
Community Building
Еstablished a growing community of young professionals seeking career development resources.
Client Satisfaction
Xiro.bg’s founders expressed high satisfaction with the platform’s development and its alignment with their vision.
"Working with Wecraft has been a pivotal experience in transforming our ambitious idea into a tangible, successful product"
WeCraft Media stood out as the only team who not only embraced our vision but also committed wholeheartedly to bringing it to life.
Hristo Topalov
CEO, Xiro.bg
"Working with Wecraft has been a pivotal experience in transforming our ambitious idea into a tangible, successful product"
WeCraft Media stood out as the only team who not only embraced our vision but also committed wholeheartedly to bringing it to life.
Hristo Topalov
CEO, Xiro.bg
Key Takeaways
User-Centered Design Drives Engagement: Focusing on Generation Z’s preferences and behavior ensured high adoption rates.
Serverless Architecture Ensures Scalability: AWS Lambda provided a cost-effective solution capable of scaling with user growth.
Tailored Career Tools Add Value: Features like CV builders and career resources kept users engaged and helped differentiate Xiro.bg.
Close Client Collaboration is Key: Frequent feedback and collaboration with Xiro’s founders helped align the platform with their vision.
User-Centered Design Drives Engagement: Focusing on Generation Z’s preferences and behavior ensured high adoption rates.
Serverless Architecture Ensures Scalability: AWS Lambda provided a cost-effective solution capable of scaling with user growth.
Tailored Career Tools Add Value: Features like CV builders and career resources kept users engaged and helped differentiate Xiro.bg.
Close Client Collaboration is Key: Frequent feedback and collaboration with Xiro’s founders helped align the platform with their vision.
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Subscribe to our newsletter
... if you like it so much, that you don’t want to miss the next one
Let’s discuss your new project!
Send us a message
En
Built with love by © Wecraft Media